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  • Dr. Tussy Shnider

From a Traditional System to a Voluntary Pledge System

In Chapter Five, the values discussion continues with the focus on the financial support from our Temple members. This chapter introduces the shift from a traditional annual commitment system (frequently called dues and hereafter referred to as dues) to a voluntary pledge system, altering the relationship of members to the temple. This journey is presented from the beginning—from researching the concept to planning the change, to the introduction of the plan to the congregation, to the implementation of the new system, to the early results of our change.


A transformational change process in an organization involves communication with the membership. For the first two and a half years, much of this communication was done by the leaders and members of the One Family Team, by the Rabbi, and by Temple Board members. Some of these responsibilities shifted to our new Marketing and Communications Committee, in the summer of 2016. The marketing of the One Family concepts and activities is presented in


Dr. Shinder's New Book, One Congregation's Journey of Change: A Guide to Enriching Reltionships In Your Congregation will be out this Fall. This “how to” book describes the steps taken by a Reform Jewish congregation to transform their culture from a transactional, program-based organization to one focused on the sacredness of relationships. For more information contact Dr. Shnider at Author@DrTussyShnider.com or visit online at DrTussyShnider.com.




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